Sometimes when I'm nodding off in my chair or zoning out at a park, I catch myself thinking of the little girl's funeral.
Jeff Bordogna
Shop Meals, Not Aisles
Most grocery shoppers think in terms of a) upcoming meals & b) products that need refilling. Online grocers should embrace this paradigm, rather than replicate typical e-commerce design patterns.
Reimagining the nutrition label
At a time when consumers are more clued in than ever to dietary preferences, allergens, and food sourcing, the grocery industry still has a nutrition label that is frankly not that helpful.
A Day in the Life Icebreaker
A musically inspired exercise for building empathy within organizations.
The Customer Lens Diagram
Assessing market positioning through the eyes of your customers using a novel visualization approach.
The mental energy of grocery shopping
Exploring the grocery industry's underappreciated user need of mental energy.
The Sailboat Exercise
A brainstorming process for garnering honest feedback about the state of a team / product / company during team retreats.
What barefoot running can teach us about leading a happier life
In 2010, I gave an Ignite talk about the barefoot running movement, and how it connects with the idea that we as a society get wrapped up in our ability to innovate, often ending up trapped by the consumerist ecosystem that results.
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